The creative process can be best described as a path your company and CGM wil travel from point “A” (concept) to point “B” (finished product). The path is often traveled in a spiral. Beginning with a loose idea. As you approach the finished product or center of the spiral, the concept materializes and the overall message is realized. After the finishing touches are executed by our expert production team — you are ready to tell your story. We always start with a meeting or a phone call to interview our clients so we can establish a general direction to travel. But our contact does not end there. Our clients remain part of the process to the finish.
PREPARING FOR UPCOMING EVENTS OR MARKETING OPPORTUNITIES
Any successful marketng campaign takes time. If you plan to unveil a new product and/or service, it’s best to start thinking about your message at least 2-3 months in advance. For any newly designed printed materials, we should be talking about them around 1-2 months before the required delivery, depending on the scope of the project*. Specialty items can take anywhere between two to eight weeks to produce and deliver once the approved art is prepared. There are exceptions, of course: A two-sided postcard will take less time than a 48-page brochure. *Timelines are relative to the size and scope of any project.
KNOW WHO YOUR CUSTOMERS ARE
With your expert knowledge of your customer base, we can formulate the message that is absolutely perfect and customized for your business. We are well versed in all demographics and can recommend the best path to take. Our team approaches each challenge with a proven strategy. This eliminates any miscommunication of your message to your customers.
CONTINUING THE DIALOGUE
Once you’ve gotten their attention, you shouldn’t stop there. A constant presence will perpetuate customer loyalty. There are several methods CGM can recommend that will keep your message constant in their minds. However, we are sensitive to your budget and will suggest a marketing strategy maintanece that is prudent and manageable.
ALWAYS WITH YOU FOR SUPPORT
Our culture is ego-free and unintimidating. We are terrific listenters as well as experts in the field of creative communications. Our client’s best interest is top priority in everything we do.
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